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Dear American Consumer
Scientific American posted an imaginary, sharply ironic letter from big agribiz to consumers

05/23/2013
We love the witty way in which Scientific American blogger Patrick Mustain indicts the insidious tactics of the country's biggest food companies.
 
Mustain's terrific takedown comes in the form of an imaginary letter from big agribiz, titled “Dear American Consumers”.
 
His pointed post quickly went viral, for good reason. We hope it will help convince “big food” to do much better … but that will take executive gumption, given powerful pressure from shareholders and Wall St. to maximize short-term performance.
 
That quarterly profit imperative drives the food giants to adjust salt, sugar, carbs, and fat in technically sophisticated ways that “hook” consumers on patently unhealthful products.
 
Mustain's amusing yet accurate attack starts this way:
“Dear Consumers: A disturbing trend has come to our attention. You, the people, are thinking more about health, and you're starting to do something about it. This cannot continue.”
 
Click here to read the rest of “Dear American Consumers”.
 

 
Patrick Mustain earned an MPH from The University of Minnesota School of Public Health and an MA from the University of North Carolina School of Journalism & Mass Communication.
 
He's a US Navy veteran, freelance videographer, multimedia producer, and skeptical fitness professional, interested in how commercialization shapes the way people think about and pursue health and fitness.

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