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Wind Catches Coal for Electricity Cost


04/11/2011
As supporters of a wind-to-electricity project, we're glad to hear good news from the hard-eyed business pros at Bloomberg.
 
According to Bloomberg New Energy Finance Chief Executive Michael Liebriech, the best wind power projects will cost about the same as new coal-fired plants.
 
Liebriech delivered the firm's highly encouraging estimate at a conference in New York last week.
 
The Bloomberg expert said that electricity from new, high-quality wind power projects built today costs about $65 a megawatt-hour.
 
And power from a new coal-fired power plant costs about $68 a megawatt-hour, including carbon price and project finance risk, fuel prices and environmental controls.
 
This news has special relevance to Vital Choice and our customers.
 
Our windy carbon-offset partner
Working through NativeEnergy, Inc., we're helping turn the town of Greenburg, Kansas into a partially wind-powered community.
 
Our financial support for the Greensburg Wind Farm Project, and our shipping-cube recycling program (CubeCycle™), are part of our Vital Green program … a group of initiatives designed to minimize our carbon footprint and reduce waste.
 
On May 4, 2007 a massive tornado leveled Greensburg, Kansas, destroying 95% of the homes and leaving a path of devastation two miles wide.
 
The residents committed to rebuild as “the greenest town in America.” The electricity generated by Greensburg's new wind turbines will replace power generated by coal and other fossil fuels that emit greenhouse gasses.
 
Our share of the Greensburg Wind Farm Project will offset the total estimated global warming effects of the carbon dioxide emitted by air and ground shipments to our customers from June 24, 2010 through June 23, 2011.
 
We'll renew our carbon offset program when this one ends, using either the Greensburg Wind Farm Project or another worthy effort.
 
Few firms do, but we offset jets' altitude-related warming effect, too
Our contribution takes into account the added warming effects of jet emissions at high altitudes … an effect called “radiative forcing”.
 
Jet cargo and passenger planes cruise at high altitudes, where carbon emissions exert greater positive radiative forcing effect than would the same emissions at ground level.
 
We choose to cover the estimated additional warming associated with Vital Choice air shipments ... a choice that doubles the cost of our annual warming-offset contribution.

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